In a study from Q2 2025, AM/FM radio consumes 64% of daily listening time among adults! That's followed by Podcasts (19%), Streaming audio (14%) and Satellite radio (3%). Don't forget, AM/FM radio is a sizeable portion of that streaming audio percentage. Retro FM® streams our audio!
Retro FM® has YOUR customers!
We're hitting the bullseye
Reaching nearly 10,000 listeners weekly, almost three-quarters of 102.1 Retro FM® listeners are adults ages 45-64. About half of our audience makes $50K or more annually. Those people have money to spend. Those are the people whose ears you need to be in!
Format like no other
That's because we aren't part of a large corporate group with only a handful of syndicated bland formats that have no personality. Retro FM® is only station of two stations we own, and our format of Retro Hits is unlike any other on radio or streaming services, uniquely programmed just for Southwest Georgia.
LOCAL, LOCAL, LOCAL
We partnered with our local TV station, WALB News 10, to air news updates during "The Bob & Sheri Show" weekday mornings and weather updates 24/7 on 102.1 Retro FM®, both of which can feature your business!
Short breaks
We keep the breaks at 3 minutes or less. Research shows that the audience will stay through a 3 minute commercial break, but start to tune out if the break is much longer than that.
VISUAL, AS WELL AS AUDIO
If customers can’t find it, it doesn’t exist. Retro FM® gives you the ability to SHOW your website or Facebook page to your potential new customers. Research shows that listeners remember a website more easily than a phone number or street address. We invested in technology that displays your website or Facebook page for the entirety of your 30 or 60 second ad on compatible radios. (The text display is not compatible with audio less than 30 seconds.)
Better Signal - Superior audio quality
In July 2024, 102.1 Retro FM® moved to a new broadcast tower in our city of license, Sylvester GA, allowing our transmitting antennas to be almost 100 feet higher than the previous site. What does that mean to you? Retro FM®'s signal is better than ever! With a brand new, state of the art, all-digital transmitter and wiring, Leesburg, Albany, Sylvester, Tifton, Moultrie and everywhere in between can hear 102.1 Retro FM® in the car, at work and at home more clearly. You can hear us in Hahira and we're still coming through in Cordele if you're driving I-75.