The US Small Business Administration says, "If your advertising strategy is focused on digital ads and social media, you're missing out on a highly effective advertising option: radio."
Recent 2022 market research data shows that 84% of 102.1 Retro FM® listeners are adults ages 35-54. That's the money-maker demo for advertisers like you!
That's because we aren't part of a large corporate group with only a handful of syndicated bland formats that have no personality. Retro FM® is the only station we own and our format of Retro Hits is unlike any other on radio or streaming services, uniquely programmed just for Southwest Georgia.
We don't have network syndicated programming, so LOCAL commercials run first in each break. That's not the case on other stations. Barter spots for the syndicated network formats have to run first. Those are AT LEAST a minute. You don't get buried on Retro FM®.
We partnered with our local TV station, WALB News 10, to air news updates during "Danny & Kait in the Morning" and weather updates 24/7 on 102.1 Retro FM®, both of which can be sponsored.
We keep the breaks at 3 minutes or less. Research shows that the audience will stay through a 3 minute commercial break, but start to tune out if the break is much longer than that.
If customers can’t find it, it doesn’t exist. Retro FM® gives you the ability to SHOW your website or Facebook page to your potential new customers. Research shows that listeners remember a website more easily than a phone number or street address. We can display your website or Facebook page for the entirety of your 30 or 60 second ad. (The text display is not compatible with audio less than 30 seconds.
Before debuting Retro FM®, we invested thousands of dollars to upgrade the transmitter facility to make our audio quality the best in the market. Listen to us. Compare us to the other stations. We just sound better! This means that your commercial will also sound better on 102.1 Retro FM® compared to the other stations.